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				Mascots > Sports Promotion to Kids > Vodafone Poster
				Characters & Mascots: How can they work for you? Associationg a sport with a friendly Mascot adds a whole new dimension to the promotion of games. It creates fun and entertainment for the young and not so young fan. These characters can then be developed as life-size Mascots which are invaluable tools in the promotion of sport, not just at the ground at matches but on many different media platforms. They can create new revenue streams and can become an extension to a sport's core values and aspirations. They offer a cost-effective means of tapping into and appealing to families, as well as creating a public awareness amongst fans. Entertainment programmes can be developed around such characters, providing fun for kids and parents before and during games. These can also be extended to create fun content on an associated website. Characters and life-size Mascots have many benefits: • Create excitement and entertainment at events • Give an additional hook for media exposure • Create new sponsorship opportunities • Lead to the creation of associated character merchandise thus generating significant revenue • Create a sense of fun for all the family at games, and encourage repeat visits • Spread the brand over a wider age range • Be an invaluable aid to community relations • A mascot can become the corner-stone of any youth sports promotion.