Hooked on Hurling

The Dublin branch of Cumann na mBunscol, the organisation that promotes Gaelic games and competitions to primary school kids, needed a logo for a new initiative called “Hooked on Hurling”. The logo would be used as the centrepiece in the promotion of hurling to school children in a new fun and exciting way.

We designed a character-based logo to create a sense of fun which also tied in closely with the branding of Cúl4kidz. 350 children wore their cool t-shirts, showing the Hooked on Hurling logo, when they marched onto Croke Park to meet the president of the GAA, Mr. Sean Kelly, during half-time in the 2004 National Football League final.