Otú Branding

This is a branding programme for the Otú Games Development Model, a coaching framework that forms a core element of the GAA’s Grassroots to National Policy. The brief involved the design of a central logo, a 36 page document explaining the different stages within the Otú model and a Power Point presentation for use in coaching seminars throughout Ireland.

We designed a logo that reflected the progressive attitude towards coaching within the GAA and, to separate the different stages of coaching within the document, we used strong colours which are integral to the Power Point presentation.